About Rooted
A studio with deep roots and a wide horizon.
Rooted Design Company was built from decades of experience in website design, branding, marketing, and business support, bringing thoughtful strategy and creative direction together in one grounded place.
The Rooted Story
Built from years in the field — quite literally.
Rooted Design Company blends design, strategy, real estate knowledge, local SEO, AI tools, and practical business systems into one calm, capable studio. After years of building brands and websites for clients across industries, we wanted a name and home that reflected what we'd come to believe most: that great work is grounded work.
We're inspired by the place we live. North Idaho's pace, its evergreens, its quiet luxury — they shape how we design, write, and build systems for the people we serve.
The Team
The people behind Rooted.
Jenny Kimber
PARTNER • CREATIVE & DESIGN
Inspired by creativity, connection, and helping businesses grow with confidence, I blend decades of experience in website design, branding, marketing, real estate, and business support with a practical love for simplifying technology. Through Rooted, I help small businesses and real estate professionals create a polished, authentic presence built on thoughtful design, clear strategy, and strong foundations.
Maegan Barrett
PARTNER • OPERATIONS & REAL ESTATE SYSTEMS
Rooted in North Idaho, inspired by growth in all its forms. I blend years of experience in real estate, marketing, and transaction management with a passion for flowers, gardening, family, and small business. Through Rooted, I help businesses grow intentionally while sharing a life built around community, creativity, and strong foundations.
Who We Serve
Small businesses & real estate professionals — nationwide.
- ✦Small business owners
- ✦Realtors & real estate teams
- ✦Local service businesses
- ✦Entrepreneurs & founders
- ✦Brokerages and recruiting leaders
- ✦Agents who want to actually use BoldTrail
What Makes Rooted Different
Design that's beautiful and built to work.
- ✦Strategy-first approach, not template-first
- ✦Real estate fluency baked in
- ✦Practical systems behind the pretty design
- ✦Clear, warm communication throughout
- ✦Timeless taste over short-lived trends